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Advertising is not as tricky as some may think so as long as you put proper planning into it. Today with the explosion of the Internet, specifically the new hot term web 2.0, social networking websites such as MySpace and Facebook can help increase your exposure for your business, services or product line.

If you haven`t heard about them or do not live in a society that uses computers then yes, you are alone. MySpace and Facebook are the two top websites when it comes to social networking. Social networking is a means by which you socialize via these websites by adding people to your friend`s list. There are other options that go along with MySpace and Facebook, but you get the idea.

So who is using it? Anybody and everybody. You can find profiles from Clay Aiken promoting his Broadway debut, to people writing about Britney Spears and her custody battle, up through Jessica Simpson, Poker and Pokemon games.

Whatever it is you are networking for, chances are one of those sites has it. The big question is though, will help you in your business needs. Sure it is great personal socialization, but what about advertising my business.

It absolutely can, when done correctly. If your personalized pages are set up to be too generic, too business like it will turn off a lot of people. Post a picture of yourself, your staff or your building to let people know who you are.

Once they can put a face with a profile they take you more seriously. Next make sure your profile is updated regularly with information about your business, products or services. MySpace provides a free blog area where you can write anything you want, so as long as it is clean.

Once you have your profile set up, join some groups. Groups are a collaboration of people on these sites centralized to a common topic. You will find groups that specialize in chatting and discussing such topics as Tiger Woods, Jessica Alba, and the latest technology like BitTorrent. The list goes on and on. There are a number of groups out there that specialize in what you do. Do a search and join them. Then join in the discussion, socialize and add new friends to your friend list.

Your friend list is your potential customer base. The more you have on their, the more people you can market your business to. In marketing to them, don`t be afraid to post on there where they can find other advertisements for your business, video tutorials you posted on YouTube and so much more.

Get in the MySpace and Facebook game. They are free to join and can offer a great deal of benefit.

By: Bruce A. Tucker